Amazing But True: SundaySky Will Create 1.4 Million “Videos” in January

By on 01/13/2011 4:49 PM @beet_tv

SundaySky, Tel Aviv/New York-based start-up with 50 employees, using no video camera or production staff, will produce 1.4 million video clips this month for a range of big retail and real estate corporate customers including Overstock.com and the History Channel.

The company pulls customer data into a customized template which creates videos with movement, music, narration and graphics and video.  This is all done automatically.  

Most of the clips we have seen have little original video, but are a sort of multi-media presentation and are surprisingly well done.

The clips are hosted and published on a SundaySky player.  They are search optimized.

"Living," Dynamically Updated Videos — Video Advertising Next

When the clips are produced, they remain "living" — meaning they can be updated with new price and other information.  Clips can also be customized on the fly for individual users.

In this interview with Beet.TV. Yaniv Axen, CTO and co-founder, says that the company will soon create automated, dynamically updated online video ads.

The company, which was formed in 2006, and has been mostly under the radar until last year.  It raised a $9 million venture B round in October 2010.

A company spokeswoman told your correspondent that the company has produced 15 million videos.

Andy Plesser

 

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