Seeking “Influence,” Bloomberg Beats, AOL, CNN, MSN, Forbes, Reuters, CNBC in Site Traffic

By on 01/21/2011 11:00 AM @beet_tv

Bloomberg, which had long offered a small amount of the company’s deep proprietary content online, keeping most content on its professional trading terminal, is now a popular business and finance site, surpassing AOL Money, MSN Money, CNN Money, Forbes, Reuters and CNBC, to be in the third*, most popular behind Yahoo Finance and Dow Jones in monthly unique visitors, according to December comScore numbers.

comScore says that Bloomberg.com had 13.7 million unique visitors up from nine million in December 2009.

The increase in traffic has come several developments including the integration of Business Week and the redesign of the site in April of last year.  

The Bloomberg Mantra: “We Want Influence”

Says Kevin Krim, head of global Web properties for Bloomberg News, in this interview with Beet.TV, the goal of Bloomberg.com is to build “influence.”  In the interview he states:

“The first thing to realize about Bloomberg is that we invest in our media businesses, including our Web properties, for one primary reason: We want influence.”

He says that Bloomberg.com will remain subscription-free.  He said that display advertising is building in several categories.

Bloomberg.com surpassed CNN in September and the rest in October. See below a graph provided by comScore to Beet.TV.  

As much half of Bloomberg’s proprietary articles, which had been siloed in the Bloomberg terminals, are now available on the site, Krim told your correspondent off camera.

Krim joined Bloomberg from Yahoo! in August ’09.

Earlier this week we published an interview with him about video on Bloomberg.com.

  Bloomberg.comscore

Comscore.biz.december

Andy Plesser

*comScore ranks Manta.com as number three, but we don’t consider the site part of the competitive set.

Editor’s note:  Very pleased to have published this story on the Business Insider as my very first guest post.  So cool to be on the site!  AP

 

Recent Videos
image
Marketing Industry Chief: Ad Fraud Must be “Put to Its Death”

Speaking in blunt terms, Bob Liodice, President and CEO of the ANA,  the nation’s trade association for advertisers, says that his group has had enough and wants no part of criminal activity where dollars are being diverted in various ad fraud scenarios.   He says the industry needs to deal with this ...

image
Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

Making your video ad shareable doesn’t just mean a wider audience – it increases its chances of stimulating real marketing outcomes, says Richard Kosinski, president of video measurement agency Unruly Media. That company produces the Viral Video Chart and tracks how videos are watched and ...

image
Innovid Rolls Out New Targeting Tools

Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant ...

image
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

The US TV business has moved another step closer to selling its advertising programmatically, with 15 small broadcast networks signing up to allow programmatic buying by clients of IPG Mediabrands’ Magna Global investment unit. Its data-driven ad targeting capabilities will be used by small networks ...

image
Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study

French video ad tech company Teads has lately been shouting about the performance of its ad format InRead, which inserts auto-playing video ads between text paragraphs on major publisher sites. Now it is using a study commissioned from Nielsen to claim it outperforms its competitive video ad format ...

image
Google’s AdX Bigger Than Global Stock Markets: Vanderzee

It is often said that the “programmatic” shift from manual ad-buying to automated mechanisms will do for Madison Avenue what computer trading did to Wall Street. But, on one measure, it’s already bigger than that. “The number of transactions now on the DoubleClick Ad Exchange, if you ...

Martin Sorrell - media rev thumbnail
Making the “Media Revolution:” IPG’s Roth, WPP’s Sorrell, AOL’s Armstrong...

The role of the media agency is dramatically changing with entrance of “biased” tech companies, says Michael I. Roth, CEO of Interpublic Group. He says the role of the unbiased, “agnostic”  media agency is more important than ever. Sir Martin Sorrell, CEO of WPP, says that there will ...

image
Audience Buying Ushers in Changes for Premium Publishers, SMG’s Delaney

Audience buying does not signal the end of premium publishing, but it is ushering in changing ways of doing business, says Mac Delaney, SVP of Programmatic at SMG Global, at the recent Beet.TV executive retreat.  Efficiencies, pricing, yield and CPMs are radically morphing, but publishers are still creating ...

image
Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz

PHOENIX — The rash of new ad tech platforms we have seen over the last couple of years is designed to wring greater efficiency, better targeting and lower costs out of ad buying. All of that appears to be stacked in favor of ad buyers, not ad sellers – so is the sell side disadvantaged in the ad ...

image
Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke

PHOENIX — What’s the future of “programmatic”, the collection of targeting and trading technologies currently revolutionizing display advertising, when it comes to television and video? It boils down to “four buckets”, says video ad tech platform ...

image
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner

PHOENIX — Rocket Fuel’s acquisition of data management platform X+1 was one of the more talked-about M&A deals in 2014. So why did the programmatic platform do the deal? To give customers a single, constantly-connected platform, says Rocket Fuel’s global partnerships VP David Skinner. ...

image
Not Enough Data About Video Content: Coull’s Watkins

For an ad tech industry used to talking so much about “data” these days, it may seem counterintuitive to suggest that there is insufficient data around. But that’s the reality when it comes to video, says one video ad tech exec. “There’s a paucity of data,” says Irfon ...

loader