Seeking “Influence,” Bloomberg Beats, AOL, CNN, MSN, Forbes, Reuters, CNBC in Site Traffic

By on 01/21/2011 11:00 AM @beet_tv

Bloomberg, which had long offered a small amount of the company’s deep proprietary content online, keeping most content on its professional trading terminal, is now a popular business and finance site, surpassing AOL Money, MSN Money, CNN Money, Forbes, Reuters and CNBC, to be in the third*, most popular behind Yahoo Finance and Dow Jones in monthly unique visitors, according to December comScore numbers.

comScore says that Bloomberg.com had 13.7 million unique visitors up from nine million in December 2009.

The increase in traffic has come several developments including the integration of Business Week and the redesign of the site in April of last year.  

The Bloomberg Mantra: “We Want Influence”

Says Kevin Krim, head of global Web properties for Bloomberg News, in this interview with Beet.TV, the goal of Bloomberg.com is to build “influence.”  In the interview he states:

“The first thing to realize about Bloomberg is that we invest in our media businesses, including our Web properties, for one primary reason: We want influence.”

He says that Bloomberg.com will remain subscription-free.  He said that display advertising is building in several categories.

Bloomberg.com surpassed CNN in September and the rest in October. See below a graph provided by comScore to Beet.TV.  

As much half of Bloomberg’s proprietary articles, which had been siloed in the Bloomberg terminals, are now available on the site, Krim told your correspondent off camera.

Krim joined Bloomberg from Yahoo! in August ’09.

Earlier this week we published an interview with him about video on Bloomberg.com.

  Bloomberg.comscore

Comscore.biz.december

Andy Plesser

*comScore ranks Manta.com as number three, but we don’t consider the site part of the competitive set.

Editor’s note:  Very pleased to have published this story on the Business Insider as my very first guest post.  So cool to be on the site!  AP

 

Recent Videos
image
AOL CEO Armstrong’s Big Idea: ‘The Reverse Economy’

If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong – for, what he dubs “the reverse economy” will leave them richer. ...

image
Branded Content Key Focus of Digital Media, BoA Says

AUSTIN — Advertising has moved well beyond the thirteen-week cycles of the past and into branded content as the focus for the future, says Anne Finucane, Global Chief Strategy and Marketing Officer at Bank of America, in this interview with Beet.TV. “What’s here to stay is being able to ...

image
Ogilvy’s Shelly Lazarus on Long-Term Career Success

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to one with customers. Now, that’s a reality and presents an enormous opportunity for the industry and those leading the digital charge. “When I was ...

image
Horizon CEO Koenigsberg on the Transformation of the Media Agency

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep ...

image
Starcom’s CEO Donohue & “New Establishment” Brand Airbnb

AUSTIN — One of the benefits of working with “new establishment brands” is they come to media planning without any baggage attached to them that iconic marketers often have to deal with, says Lisa Donohue, CEO at Starcom USA, in this interview with Beet.TV. As an example, she points to ...

image
Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?

AUSTIN — With two of broadcast TV’s satirical news-meisters heading to pastures new this year, is online video yet in a position to move in and occupy the space? We may find out on April 3. That’s when Huffington Post launches The HuffPost Show – but, in time, the online media ...

image
Viewable Ads Are Up By 30%: GroupM’s Montgomery

AUSTIN — If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to be viewed by human users. Since then, industry bodies have taken great strides to iron out the problem, whilst ad tech vendors are selling ad buyers on ...

image
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

AUSTIN — Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatically through its FourFronts program, an extension of its private marketplace. FourFronts enables marketers and agencies to reserve video inventory with ...

image
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty

AUSTIN — Some brands want to know the ins and outs of the new ad-buying platforms they are using, others are happy to stay hands-off – both should get what they want, according to a video ad tech platform exec. The trend is gathering amongst brands who want to take on more of the work of their ...

image
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

AUSTIN — Many digital media executives expect it is only a matter of time before “programmatic” advertising – the collection of techniques which automate online ad-buying and which has taken hold in the display ad world – will work its magic on television. Indeed, many tech and ...

image
“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber

This time last year, Forbes magazine wrote Scott Ferber “has what it takes to be world-class business builder”. After all, six years after founding the online ad network Advertising.com with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m. Many a founder would ...

image
OpenX Puts Ad Fraud Detection On Consumers’ Computers

There are several techniques for identifying what has become the scourge of the internet for advertisers – code that fires up web pages just to ensure ads are displayed for which a buyer must pay. Now online ad tech vendor OpenX is trying a twist on fraud detection, with a third-generation iteration ...

loader