Ben & Jerry's is the latest marketer to launch an augmented reality campaign, tapping into a fast-emerging new media playground for marketers.
Other brands testing the augmented reality waters include Toyota and Audi and they're finding the venue offers some promising retention opportunities.
Editor's Note: Daisy' New Media Minute is produced separately from Beet.TV. We are pleased to publish it regularly here. AP
Posted on 08/03/2010 at 1:10 PM by Daisy Whitney