We caught up with Mark Beeching, Chief Creative Director of Digitas, at the company's Digital Content NewFront 2010 conference in Manhattan last week.
In this video interview, he gives an overview of creative opportunities in digital media, the conversion of television and Web video, and the opportunity in location-based marketing.
Asked about some of the impressions of the one-day conference, he remarked on the rise of senior level of women at the conference — and in the industry overall and quipped "women are taking over the media." Not so many guys in sport coats at this year's event, he added.
Arianna, Martha, and Kara at the NewFront
Speaking of power media women, the conference kicked off with a pretty powerful threesome of Arianna Huffington, Martha Stewart, and Kara Swisher. Kara did her own video work from the conference, which I've posted below. Here's Kara's report on the session.
Andy Plesser, Managing Editor
