Twitter to Release Media Developer's Platform, Introduce Measurement Tools This Year

Having struck media partnerships with MTV, Current, and the recent Hope for Haiti Telethon, among others, Twitter has a full plate this year, according to my interview with the company's executive Chloe Sladden.

She's the director of media partnerships at Twitter and I was fortunate to interview her in a one-on-one NATPE panel last week in Las Vegas. We spoke afterward for the New Media Minute about two key areas Twitter is focused on this year -- developing a set of best practices for media companies and improving measurement analytics for Twitter. A longer interview with Sladden will follow later this week exclusively here on Beet.TV.

Daisy Whitney

Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP

Posted on 02/02/2010 at 10:44 AM
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Technorati Tags: Chloe Sladden, Daisy Whitney, director of media partnerships, NATPE, twitter

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Comments

Very nice article and while Social Marketing is a key factor it is important that we not forget the basics of good content and the regularity of it for creating interest is still the key no matter how many things change.Lets face it if you don’t have the content then there is nothing to socialise about.You highlight this by providing some excellent and interesting content

Posted by: best micro sd | Wednesday, February 03, 2010 at 01:37 AM

Hi Guy's,
Twitter developer community while at the same time releasing its Developer Revenue Program. The company is incentivizing developers to explore its expansive API and add support for its photo sharing service by creating what was once a non-existent revenue stream for Twitter developers.

Posted by: 16gb sdhc card | Wednesday, February 03, 2010 at 12:06 AM