The big upside for publishers around the industry-wide TV Everywhere initiative is the opportunity to serve highly contextual online video advertising to specific subscriber groups, says Ian Blaine, CEO of thePlatform, a video services unit of Comcast.
Last week, Comcast CEO Brian Roberts told Congress that the TV Everywhere content would be made available to rival cable, satellite, and phone companies.
I caught up with Ian during a recent visit to Manhattan.
CNET's Maggie Reardon has an overview on the big changes underway in the cable television/data delivery industry and what Comcast is doing.
Andy Plesser, Executive Producer
Posted on 02/10/2010 at 3:09 PM by Andy Plesser