Adobes CTO Kevin Lynch: Video Content will be Soon be Created for the Mobile Device first in "Total Reversal" of Form Factor

SAN FRANCISCO, CA -- With smart phone sales outpacing PC sales, mobile devices represent "the future of media" and video producers will soon begin to produce videos for the small screen first,

in a "total reversal" of platform-specific programming, says Kevin Lynch, Chief Technology Officer of Adobe Systems.

We caught up with him earlier this month at the NewTeeVee Live conference in San Francisco.

In this wide-ranging interview, he makes his comments about the change to the "small form factor first" in a discussion about smart phones beginning at 2:20.

Andy Plesser, Executive Producer

Technorati Tags: Adobe, smart phones

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Comments

Oh great. The screen is getting smaller and smaller now.

Posted by: Laura, Tricycle for Adults | Tuesday, June 14, 2011 at 10:58 PM

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Posted by: Associates degree in science | Monday, April 11, 2011 at 02:26 AM

He was talking about metrics and i am curious on how they measure how many people watch the entire video compare to only half

Posted by: ps3 consoles | Friday, February 05, 2010 at 10:56 PM

nice site

Posted by: reiner | Friday, January 08, 2010 at 02:35 AM

While this is certainly a huge milestone, your methodology for achieving it is suspect. It is bundled with Reader 9, along with some other bloatware, and most folks I know have no idea they have it on their system. I'd like to know the number of downloads you have WITHOUT bundling it.

Posted by: micro sd | Sunday, November 29, 2009 at 04:34 AM