Saturday, November 28, 2009

Adobes CTO Kevin Lynch: Video Content will be Soon be Created for the Mobile Device first in "Total Reversal" of Form Factor

SAN FRANCISCO, CA --  With smart phone sales outpacing PC sales, mobile devices represent "the future of media" and video producers will soon begin to produce videos for the small screen first,

in a "total reversal" of platform-specific programming, says Kevin Lynch, Chief Technology Officer of Adobe Systems.

We caught up with him earlier this month at the NewTeeVee Live conference in San Francisco.

In this wide-ranging interview, he makes his comments about the change to the "small form factor first" in a discussion about smart phones beginning at 2:20.

Andy Plesser, Executive Producer

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Comments

Oh great. The screen is getting smaller and smaller now.

 


I agree with you. This post is truly inspirational. I like your post and all you share with us is up to date and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job......

 

He was talking about metrics and i am curious on how they measure how many people watch the entire video compare to only half

 

nice site

 

While this is certainly a huge milestone, your methodology for achieving it is suspect. It is bundled with Reader 9, along with some other bloatware, and most folks I know have no idea they have it on their system. I'd like to know the number of downloads you have WITHOUT bundling it.

 

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