Believe It: Niche Video News Producers like Beet.TV Can Succeed, msnbc.com Chief

By on 10/22/2009 6:49 AM @beet_tv

As an online video news source, msnbc.com has the enormous advantage of the resources of NBC, but opportunities exist for video news producers who focus on a niche areas and use low cost digital news gathering.

These are the comments of Charlie Tillinghast, president and publisher of msnbc.com.

We spoke on Sixth Avenue on Tuesday afternoon, just before we started our Beet.TV Online Video Roundable, which was hosted by Charlie at the msnbc.com Digital Cafe at 30 Rock. 

This is the first part of two interview segments with him.

Wow What a Great Event, Thanks to Everyone!

A special thanks to Charlie and his team for hosting our event, YuMe for sponsoring, Livestream for doing a great job streaming, and to our moderators and all of our fantastic participants. We will be posting excerpt and one-on-one interviews over the next several weeks. 

You can watch the show anytime on our page on Livestream.  The show had 3,200 unique live viewers.  We are getting thousands more each day, and it has been tweeted nearly 400 times!

The show is also running on paidContent.

Andy Plesser, Executive Producer

Group.shot

Video Transcript

CharlesTillinghast: The strategy behind cross-media video is that we come up with show concepts that are intended to work both online and on-air at the point that they're conceived. So we don't take just what was figured out for on-air and try to make it work online, we work together with themes that work in both ways. So, for example, this last Monday we launched TODAY Moms, and TODAY Moms is a series that runs on the TODAY Show focused on mothers and parenting, and then we have a companion section on the todayshow.com site that includes a whole community feature so that moms can start to talk to each other and we even have blogger moms. So this is something that takes off on the idea of a show and then expands greatly online.

Andy Plesser: 
Tell us a little about the economics of video. You're in a unique position to be able to re-purpose a lot of great material. What about other people who are trying to create news content, video and news content? I don't know if you can sort of give an overview about your position and sort of the opportunities that exist.

Charles Tillinghast: 
Well we are in a very advantageous position because we have the entire video infrastructure of NBC with which to work and we're an important part of their stategy in terms of being able to monetize video in places other than just air. For someone that doesn't have a video content partner, obviously it's a much different situation. In that case, my reccomendation is that you focus on a specific niche area and use low cost digital methods to shoot that video.

So whereas we do have an advantage at NBC, they also are approaching it from a much bigger cost structure than somebody else necessarily would. We need to do that because of the quality that is necessary for on-air, but there are lower entry approaches for people who don't have a media partner using the latest technology.

Andy Plesser: 
That sounds like Beet.TV.

Charles Tillinghast:
  It does sound like Beet.TV.

Andy Plesser:  Alright Charlie, listen, thanks very much for hosting us today. Great to see you.

Charles Tillinghast:  Great to see you too, Andy, and we'll see you on the show. 

Recent Videos
image
Multi-Channel Network Collective Launches New Content for Purina

Digital studio Collective launched a new series of programming for its popular YouTube channel Petcentric as part of a recently minted deal with Purina, say Paul Kontonis, SVP at Collective Digital Studios, in an interview with Beet.TV. That channel is now managed by Collective, which works with YouTube ...

image
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

Brands need to mimic the characteristics of millennial-age consumers to curry their favor, according to research, The Reset Generation, conducted by media agency IPG’s Initiative group. “Their expectations of brands are what they think people expect of them,” says Initiative’s US ...

image
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential,...

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief Content Officer and President of the agency’s entertainment division,  in this interview with Beet.TV  On the subject of viral video hits and paid vs. ...

image
Hearst is Building a “Netflix Model” Around Magazine Video Content

Hearst has just launched “CosmoBody,” a daily fitness show which is advertiser-free and is  being offered on a subscription basis.  This is the first of what will be a number of Hearst titles and Hearst partners who will be part of a new “Netflix model,” explains Chris Grosso, SVP ...

image
Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

Yahoo has bought itself a role in the advertising ecosystem that comes after the desktop web by acquiring mobile analytics firm Flurry last week. That’s the assessment of one cross-platform video ad tech vendor CEO. “A media company that was based on the web is now struggling getting in to the ...

image
Razorfish, Google & Videobloggers Drive 6+ Million Video Views for Unilever Haircare Campaign in...

A YouTube program in the U.K., designed by global agency Razorfish for several Unilever haircare brands, has driven more that six million views since its launch  in April, says Pete Stein, Global CEO of the agency in this interview with Beet.TV The program takes the pulse of Google queries on hair and ...

image
The Viral Video Is Not a Business Model

While the viral video hit can be golden for brands, it can’t be done consistently and it’s “not a sustainable business model” says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher ...

image
TubeMogul Crushes Wall Street with 64% Rise on First Day of Trading

Whether the dramatic increase of the company’s stock price on its initial day of trading, which closed at 11.50, up $4.50 or 64%, can be sustained or not, time will tell.  For TubeMogul co-founder and CEO Brett Wilson, he is focused on “building a big, transformative company,” he told ...

image
Native Video Advertising on Mobile Devices Powers Growth for Jun Group

The dramatic rise of mobile, opt-in video advertising has helped fuel revenue growth for the New York-based adtech firm Jun Group by 120% in 2013 and the company is on pace for that kind of growth this year as well, says CEO Mitchell Reichgut  in this interview with Beet.TV. In the last few years, Jun ...

image
Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability ...

image
Comcast Serves up 13 Million Video Streams of World Cup: “TV Everywhere is Ready for its Close-up”

Comcast has provided  13 million video streams of World Cup matches to subscribers watching via digital devices.   That’s up  55% over the number of streams for the Soichi games, the cable giant says. The enormity of the digital consumption represents something of a watershed moment for “TV ...

image
Sling Rolls Out New Box With Added Mobile Features

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1″ and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing ...

loader