Believe It: Niche Video News Producers like Beet.TV Can Succeed, msnbc.com Chief

By on 10/22/2009 6:49 AM @beet_tv

As an online video news source, msnbc.com has the enormous advantage of the resources of NBC, but opportunities exist for video news producers who focus on a niche areas and use low cost digital news gathering.

These are the comments of Charlie Tillinghast, president and publisher of msnbc.com.

We spoke on Sixth Avenue on Tuesday afternoon, just before we started our Beet.TV Online Video Roundable, which was hosted by Charlie at the msnbc.com Digital Cafe at 30 Rock. 

This is the first part of two interview segments with him.

Wow What a Great Event, Thanks to Everyone!

A special thanks to Charlie and his team for hosting our event, YuMe for sponsoring, Livestream for doing a great job streaming, and to our moderators and all of our fantastic participants. We will be posting excerpt and one-on-one interviews over the next several weeks. 

You can watch the show anytime on our page on Livestream.  The show had 3,200 unique live viewers.  We are getting thousands more each day, and it has been tweeted nearly 400 times!

The show is also running on paidContent.

Andy Plesser, Executive Producer

Group.shot

Video Transcript

CharlesTillinghast: The strategy behind cross-media video is that we come up with show concepts that are intended to work both online and on-air at the point that they're conceived. So we don't take just what was figured out for on-air and try to make it work online, we work together with themes that work in both ways. So, for example, this last Monday we launched TODAY Moms, and TODAY Moms is a series that runs on the TODAY Show focused on mothers and parenting, and then we have a companion section on the todayshow.com site that includes a whole community feature so that moms can start to talk to each other and we even have blogger moms. So this is something that takes off on the idea of a show and then expands greatly online.

Andy Plesser: 
Tell us a little about the economics of video. You're in a unique position to be able to re-purpose a lot of great material. What about other people who are trying to create news content, video and news content? I don't know if you can sort of give an overview about your position and sort of the opportunities that exist.

Charles Tillinghast: 
Well we are in a very advantageous position because we have the entire video infrastructure of NBC with which to work and we're an important part of their stategy in terms of being able to monetize video in places other than just air. For someone that doesn't have a video content partner, obviously it's a much different situation. In that case, my reccomendation is that you focus on a specific niche area and use low cost digital methods to shoot that video.

So whereas we do have an advantage at NBC, they also are approaching it from a much bigger cost structure than somebody else necessarily would. We need to do that because of the quality that is necessary for on-air, but there are lower entry approaches for people who don't have a media partner using the latest technology.

Andy Plesser: 
That sounds like Beet.TV.

Charles Tillinghast:
  It does sound like Beet.TV.

Andy Plesser:  Alright Charlie, listen, thanks very much for hosting us today. Great to see you.

Charles Tillinghast:  Great to see you too, Andy, and we'll see you on the show. 

Recent Videos
image
BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

Programmatic video ad platform BrightRoll is integrating its systems with Google’s DoubleClick Ad Exchange, enabling buying of video ads on Google’s YouTube via “programmatic” methods from the BrightRoll end. “The DoubleClick bid manager has been a buyer on our marketplace for ...

image
Dolby Readies Deeper Color Palette for Video w/ Amazon, Sharp, others

LAS VEGAS — Can Dolby do for eyes what it’s done for ears? The San Francisco-based firm is best known for its audio developments, but recently unveiled Dolby Vision, its system for encoding pictures with more colors, brightness and more dynamic range than the current TV grading standard. ...

image
Viacom’s Spina Wants Unified Social Data Measurements

A single currency for measuring the impact of social interactions with brands would help eliminate confusion in the marketplace, says Viacom Media Networks’ integrated marketing EVP. “There’s a collection of third-party data reporters in addition to first party,” Dario Spina tells ...

image
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp

LAS VEGAS – America’s patchwork TV provider landscape means linear’s move to data-driven digital ad trading is not happening as quickly as in some other parts of the world, says video ad tech vendor Videology. “We’re very complex (in the US), there’s a lot of people ...

image
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

LONDON — More advertisers may soon buy synchronized video ads on multiple digital screens to continue reaching TV viewers distracted by secondary devices. Group M’s data and audience unit Xaxis has already operated the scheme, dubbed Xaxis Sync, in the Netherlands, buying social mobile ads ...

image
Buying Video Traffic Is Not A Four-Letter Word: Taboola’s Silberstein

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. ...

image
A Revolutionary Apple TV? Don’t Expect too Much, IDC Analyst Greg Ireland

LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this ...

image
Ericsson Taps Elemental Technologies for “Virtualized Encoder”

LAS VEGAS  –   As part of Ericsson’s expansion into cloud-based video encoding with its “Virtualized Encoder Solution,” it has tapped Portland, Oregon-based Elemental Technologies, the companies announced at the NAB Show. We sat down with Ericsson’s Giles Wilson, Head of TV ...

image
Qualcomm is Shipping MPEG Dash Enabled Chips on All Android Devices

LAS VEGAS –  Semiconductor manufacturer Qualcomm is now shipping all Android devices with MPEG Dash implementations — and some phone manufacturers (OEM’s) are enabling the new video streaming standard, says Aytac Biber, Video Technology Product Manager, in this interview with Beet.TV Aytac ...

image
Ooyala Taps Microsoft Azure for Cloud Solutions

LAS VEGAS – Ooyala, the digital video services company, which has been expanding its offering as a “TV Everywhere” platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in ...

image
Microsoft Unveils Skype TX, a Studio-Grade Solution for Broadcasters

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 ...

image
UGC-Based Broadcast is #1 New Syndicated Show in U.S.

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – ...

loader