Wednesday, September 23, 2009
Yahoo! CEO Carol Bartz: "Big cornerstone of our strategy is video"
NEW YORK, NY -- Video is an essential part of Yahoo's business, CEO Carol Bartz told me yesterday at the company's news conference here.
She said, a "big cornerstone of our strategy is video."
According to Nielsen, Yahoo! served over a quarter billion streams to 28 million unique users in August. While small compared to YouTube's 7 billion videos, much of the Yahoo! video inventory is premium content which is associated with advertising.
Bartz was in town for a big media and trade blitz during Advertising Week. Yahoo! and AOL were both extremely visible this week, both competing hard for ad dollars, as Emily Steel reports in the Wall Street Journal.
Here's our interview with AOL CEO Tim Armstrong.
We will publishing several video interviews with Yahoo! video executives over the next few days.
Andy Plesser, Managing Editor
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Really,for yahoo's consumer and advertising experiences video initiatives remain a priority for Yahoo.One of my friends was saying that the Yahoo, could not monetize a $160M video technology acquisition kills the value of Brightcove.
I don't know Carol Bartz personally but her reputation for years has been as "generic CEO". Autodesk has been one of the stodigest companies in the valley the whole time she has been there. She was always on the shortlist for big CEO jobs literally going back to the mid 90's -- she was always on any list put together by any recruiter -- but always just stayed at Autodesk. I assume she is a fine board member of Intel and Cisco but I would observe that it is very hard to find female CEO's to put on boards out here, and a lot of diversity pressure. If they do hire Carol Bartz, one upside surprise in the hire is that she actually does have a technology/software background. That was not a requirement going into the search.
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I believe so. Yahoo, though not as popular as Google, these days are still one of the most used search engine in the world. Yahoo mail, buzz, YM, and other features and applications which are free to use for all their members are just the few reasons why they're still making reasonable income on the internet.