WatchMojo Has Growing Biz in Video Production & Syndication

By on 09/03/2009 2:57 AM @daisywhitney

Charging for your services is the new black. Web video startups, like WatchMojo.com and Magnify.net are realizing that there’s nothing wrong with getting paid for their content and services; in fact such practices can lead to staying in business and turning a profit.

WatchMojo produces infotainment videos that it licenses to advertisers such as McDonald’s and Coca-Cola and to a range of  media companies including several Web content providers. WatchMojo expects to turn a profit next month and remain profitable, the company’s CEO Ashkan Karbasfrooshan told Beet.TV in an interview earlier this month. WatchMojo distributes its videos to sites like MySpace, YouTube, TV.com, and Hulu and has been averaging four million streams per month

The company began charging a license fee for its videos last year rather than simply relying on ad revenue alone. “We made a decision in 2008 that we could no longer just give our video away,” he said. That was a smart choice because it gives the company two revenue streams — licensing and revenue share on ads on sites like YouTube and Metacafe.

Karbasfrooshan said agencies, advertisers and media companies rely on its library of at least 5,000 videos that are evergreen, short-form, and ad-friendly. Additional advertising clients include soy company Yamasa and online travel company Student Universe. WatchMojo produces videos on a range of topics, such as automotive, business, fashion and health. Videos are informational too, such as this one on how to choose a preschool.

“If McDonald’s wants to run something on Viacom and be a part of something for women 18 to 34, we have videos for that,” Karbasfrooshan said.

Daisy Whitney, Senior Producer

Recent Videos
image
Nielsen Onboarding TAM As Measurement Wars Heat Up

PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. ...

image
Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the ...

image
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

When programmatic ad trading entered the marketplace in the form of real-time buying from open online ad networks, many publishers feared it would devalue their inventory. But, slowly, publishers have begun to exert controls to keep pricing higher than that. Now rates could rise higher again, one exec ...

image
One Screen Good, All Screens Better: Bloomberg’s Caine

PALM SPRINGS — Bloomberg appears to have been undergoing a renaissance lately, with a line-up of strong products and a solid identity running across its many media outposts. In the latest new advertising tie-up, Bloomberg Media has sold a sponsorship for the green room, during its new Bloomberg Go ...

image
Hearst Reaches Maturity With Programmatic: Parker

Time was, newspaper folk sneered with apprehension at the rise of programmatic methods of digital ad trading, fearing automation in real-time open markets would devalue their ad inventory. But times have changed, and those publishers which have dipped their toe in the water are finding growing returns on ...

image
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

PALM SPRINGS — The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. According to comScore, the new entity can now see 260 million desktop screens 160 million mobile phone screens 95 million ...

Screen Shot 2016-02-01 at 12.05.34 AM
Turn’s New CEO On Video And The ‘Three-Legged Stool’

PALM SPRINGS — The world of advertising demand-side platforms is so new, most people may only have dealt with one or two. Bruce Falck says he has worked for five. Falck spent just four months as Brightroll’s COO until Yahoo acquired the company, last year joining Turn, the ad tech platform which ...

image
Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers

If you believe some of the market research about the prevalence of consumer ad blocking, the sky is falling on a publishing industry that has long depended on advertising. Those surveys may or may not be wholly accurate, but Ben Barokas is intent on solving the problem. Whilst working as general manager of ...

image
Genesis Media Figures Out Out-Stream: CEO Yackanich

LAS VEGAS — When should you put an in-article video ad on a page – and when should you hold back? Two-year-old Genesis Media of New York is an ad tech platform aiming to sensitively place auto-playing out-stream video ads, a format that is gaining in popularity. “Video ad formats are easy ...

image
Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp

LAS VEGAS — Back in December, Adobe updated its Primetime ad platform with TV-buying capability, dubbed TV Media Management (TVMM), powered partly by Videology. The feature aims to let broadcasters plan and package up ad slots in their over-the-top (OTT) offerings. So, what is the big idea? ...

image
Netflix Could Make $8bn From Ads: Analyst Broughton

LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new ...

Linda Boff & Carolyn Everson both titles
GE’s Linda Boff: Wenda Millard is the “Beating Heart of our Industry”….and MediaLink...

As hundreds of executives from the media and marketing worlds gathered yesterday under the AWNY banner, at glitzy dinner to honor media luminary Wenda Harris Millard, we sat down with two of the evening speakers: GE’s CMO Linda Boff and Carolyn Everson, advertising chief at Facebook. Both longtime ...

loader