TypePad Getting More Social with Vox Integration, SixApart CEO Chris Alden

By on 06/10/2009 6:42 AM @beet_tv

TypePad, the popular blog platform owned by San Francisco-based SixApart, has become integrated with VOX, allowing TypePad users easier interface with Twitter, Facebook, and other social media.

At D: All Things Digital, the tech conference sponsored by the Wall Street Journal in California last month, we interviewed Chris Alden, the CEO of SixApart.  The company owns Vox, TypePad, and Movable Type.

He said the migration of big blog-based publishers like the Huffington Post (which uses Movable Type) and other traditional publishers to a blogging CMS has been very positive for the company's growth.

Beet.TV has used TypePad since the beginning and works quite well for us. Chris speaks about the value of the blog platform to publish video.  Amen.

SixApart has has made several announcements recently, including the addition of a WordPress plug-in.

Andy Plesser, Executive Producer 

Video Transcript

Chris Alden:  Last year we did a whole bunch of work putting TypePad on a whole new platform. It's basically the platform that we invented when, when we created Vox and now we brought TypePad to that platform. And that makes it a inherently much more social and dynamic platform and those migrations happened last year. What we're doing this year is changing the user interface to take advantage of some of those capabilities and really thinking about how we can (A) improve sort of the classical blogging, the things that you're doing, make it easier to compose and design your blog, but (B) also connect to allow these great community services out there Facebook, Twitter, and all the rest.

Andy Plesser:  And video blogging is sort of picking up but where do you see it going and are people, are videographers using blogging effectively, or what are the opportunities do you think?

Chris Alden:  I think opportunity for video blogging is great. I mean you know Ze Frank was one of the earlier you know video bloggers, blogged on our platform. There's a whole bunch, you know, being being started virtually every day. I'm a big fan of it and hopefully the tools are getting better and better and better. There's lot of great other enabling technologies that make video publishing easier and easier. And I think there's going to be a lot of money there. I mean there's a lot of money in video advertising offline, you know on television, of course, and I think you're gonna see that start to come as advertisers figure out how to do effective advertising against online video content. Obviously YouTube has moved things dramatically in that direction. So I think the future's very bright for the video blogger. My sister's a video blogger at whateverhollywood.com and I'm a big fan of it and we obviously want to do everything we can to support it.
Is blogging plateauing? Absolutely not. We see blogging growing on all aspects and it's also growing in the way that it's being used. On the microblogging area, obviously you see the fantastic success of Twitter. In some sense a lot of social networking is becoming more blogging-like. On the other end of the spectrum when you asked about publishers. We absolutely see them depending on blogging as a bigger and bigger staple of what they offer and we also see them depending on blogging tools such as movable type for their content management systems. A lot of publishers realize that, you know, in the past where they would have they're sort of blog sites on the side in the rest the sites, you know, over here, they're looking for now integrated unified solutions. So that they can bring this kind of blog, dynamic commenting, and social communities to their entire sites, and I think it's going to be a big part of what publishing is both on the professional level all the way down to the amateur level.

Recent Videos
image
Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients”...

LONDON – It’s a bit like finding the “lost GRP,” says  Caspar Schlickum, CEO of Xaxis EMEA, explaining the value of the agency’s new ad-synch product, in this interview with Beet.TV He says that the platform serves synched ads to  multiscreen viewers, many who reach for their ...

image
Rubicon Taps Global Publishers’ “Demand for Greater Efficiency”

LONDON –  The Rubicon Project, the Los Angeles-based adtech firm, has been rapidly expanding globally as publishers demand greater efficiency in managing their ad sales, says Jay Stevens,  GM for International, in this interview with Beet.TV    Rubicon helps a number of big global publishers ...

image
Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson

LONDON — Data is rooted in numbers, but the use of it is most effective when brands view data as a “consumer fingerprint,” says Steve Simpson, Exec VP and Global Managing Director of Digital Strategy, Data and Analytics at SMG, in an interview with Beet.TV. “Think about it as a ...

image
Vice Sees Huge Upside for News Operation, Brian Dietz Tells Beet.TV

In just the past six month, Vice has become “one of the biggest newscasts in the country and possibly the world,” says Vice SVP for sales Brian Dietz in this segment on Beet.TV.  Dietz tells our Ashley Swartz that Vice news has some 650K subscribers on YouTube and has had 70 million videos ...

Ashley Swartz, Furious Minds 2
VOD Could Shepherd More Programmatic Buying in TV, Ashley Swartz

Video-on-demand inventory is the next logical entry point for programmatic style advertising into linear TV, says Ashley J. Swartz, CEO and Founder of Furious Minds, in an interview with Beet.TV. “VOD is the first inventory that will come online for dynamic ad insertion,” she says. “The ...

image
Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data

Moving TV dollars to online remains a challenge says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “It’s very hard to find an apples to apples comparison in terms of TV money and where to move it. If you are a TV buyer, you want to scale. To effectively move ...

Steve Parker, SMG UK
Programmatic Poised to Impact TV Buying, SMG’s Steve Parker says

LONDON — Programmatic advertising not only has the potential to influence digital advertising, but also TV, says Steve Parker, co-CEO of Starcom MediaVest Group in London, in an interview with Beet.TV. “What we’re learning around programmatic video allows us to transform our relationship ...

image
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand

As programmatic buying expands, look for agencies to build more private marketplaces in the next 12 to 18 months, says Julian Zilberbrand, EVP Activation Standards, Insights, & Technology at ZenithOptimedia Group in an interview with Beet.TV. That’s because private exchanges provide an ecosystem ...

image
Programmatic TV Buying on the Horizon

Programmatic advertising has flourished digitally, but in time it will spread further to TV, says Brendan Condon, CEO of Media Property Holdings, which operates like an ad network but for TV buying by aggregating TV spend across multichannel video providers, syndicators and local broadcasters. But there are ...

image
Ad Tech Lets Advertisers Run Their Own Show: MediaMath’s Cox

Larger advertisers are beginning to realize that, with a range of new online technology, they can disintermediate their agencies to take more control of their own campaign spending, says an ad tech exec. “We’re seeing an increase in operators wanting to run their own marketing programs directly using ...

image
2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

The next stage in the adoption of  automated ad-trading tools, private marketplaces are helping so-called “programmatic” practices flourish, says an exec in the space. “If 2013 was the year of real-time bidding and programmatic coming in to reality, 2014 is the year of private ...

Stefan Maris, Civolution
Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

Nowadays, advertisers are starting to buy ads in social media streams that are synchronized with TV ads. Soon, they may also get to buy display ads on premium publisher sites in the same way. “2014 was all about getting the pipes in place,” says Stefan Maris, global product manager of Civolution, ...

loader