Showtime will debut the full-length version of Edie Falco's new series Nurse Jackie, online in June before its first showing on the premium cable service.
I interviewed Robert Hayes, who heads up digital operations at Showtime. He explains the strategy of online debuts and how this worked for Showtime's most recent new series, the United States of Tara.
The network has been debuting new series online since 2005, he told me.
The company uses an embeddable player from Brightcove. Hayes says his marketing department reaches out to some 200 bloggers and entertainment web sites to embed the video.
Also in this interview, he explains how the company uses Facebook.
— Andy Plesser, Executive Producer
Disclaimer: Brightcove is a sponsor of Beet.TV