Ovewhelmed by Demand for Live Inauguration Views, CNN.com Puts “Overflow” Visitors in a “Waiting Room”

By on 01/20/2009 5:12 PM @beet_tv

Cnn.parade.image
Driven by unprecedented demand for live online video of the Inauguration of Barack Obama, CNN.com was forced to limit the number of viewers of its online stream during the speech. 

Some visitors who logged-on during the speech saw a message, explaining that they would be put in a "queue" and provided the stream when available.  Here's the explanation provided to Beet.TV by a CNN.com spokesperson:

"We
built capacity for CNN.com Live to handle well above and beyond what was, to our
knowledge, the most viewed live video event in Internet history. Anticipating
that this would be a high traffic event concentrated in time, we arranged for a
“Waiting Room,” in order to queue people wanting to view as capacity became
available without degrading the experience for CNN.com Live’s users active
sessions. Judging from CNN.com Live’s experience, the Internet at-large
performed pretty well at what’s likely to prove a significant new level of video
throughput: another coming of age event for streaming video online."

According to early data, as of 3:30p
ET today, CNN.com has generated more than 136 million page views, while CNN.com
Live served more than 21.3 million live video streams globally since 6 a.m.,
shattering its all time total daily streaming record set on Election Day with
5.3 million live streams (Source: Omniture SiteCatalyst, global). Additionally,
CNN.com Live estimates it served more than 1.3 million concurrent live streams
during its peak, which occurred immediately prior to President Obama’s inaugural
address (Source: Internal CDN monitoring data).

Update from CNN at 6:00p ET 

As of  6:00p ET today, CNN.com has
generated more than 158.5 million page views, while CNN.com Live served more
than 25 million live streams globally since 6a, shattering its all time total
daily streaming record set on Election Day with 5.3 million live streams.
(Source: Omniture SiteCatalyst, global). Additionally, CNN.com Live estimates it
served more than 1.3 million concurrent live streams during its peak, which
occurred immediately prior to President Obama’s inaugural address. (Source:
Internal CDN monitoring data).

Dan Rayburn Rates the Streaming Sites

Dan Rayburn, the head of Streaming Media and keen observer of streaming video just published his review.  He says that CBS had the best streams.  He complains about the CNN "Waiting Room" in his post.

Update:  Caroline McCarthy over at CNET News has a round-up of Web demand for streaming.

Update:  Here's another round-up by Ashlee Vance at The New York Times.

…and Stacy Higginbotham writes at NewTeeVee that she was so frustrated with trying to watch the Inauguration on line that she fired up the old boob tube. Sounds like "oldteevee" but it works.

1/21 Update: Eric Schonfeld at TechCrunch grumbles about the problems with streaming yesterday.

– Andy Plesser, Executive Producer

Recent Videos
image
BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV

LONDON – British satellite TV and telco operator BSkyB hopes its AdSmart technology – one of the world’s largest real-world deployments of addressable TV – will soon extend to more TV channels and more countries. Launched in January after lengthy gestation, AdSmart sees different ads ...

image
Buying TV And Video Improves Campaigns: Amnet’s Hobson

LONDON — In the online advertising industry, many professionals expect advertisers to start moving some of their TV ad budgets in to the fast-growing world of online video, where metrics give them more visible insight in to effectiveness. But not everyone sees the trend as an “either-or”. ...

image
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

LONDON — Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as markets work to make up for relatively fewer available ad spots, according to a global video ad tech exec. “A market like Australia is a ...

image
Joining The Dots Is About To Get Hot: Acxiom’s Howe

COLOGNE — So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a way to pull the piece back together, says an ad tech boss. “One of the key buzzwords that we’re going to be hearing about over and ...

image
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

COLOGNE — So far, “programmatic” mechanisms for using automation and data to buy better ads have proved useful in the online display segment. Next up, they are destined to change online video ads. But, in the future, Alex Merwin envisages programmatic underpinning entire cross-media ad ...

Amanda Richman, Starcom 1
Starcom’s Amanda Richman Sees Programmatic Expanding To More Channels

One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, including TV, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. “Some see programmatic as real-time ...

image
AOL Grows Programmatic Business Year Over Year, Bob Lord

AOL has seen a boost in programmatic buying from 4% a year ago to nearly 34%, says Bob Lord, Global CEO of AOL Platforms, in an interview with Beet.TV. That growth is driven by two trends — more understanding of the benefits of programmatic buying, and the availability of data management platforms to ...

image
Martin Sorrell: Investment in AppNexus Allows WPP to Compete with Google and Facebook

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google’s DoubleClick and Facebook’s Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV  He says that Google and Facebook ...

image
Data Gives Agencies Leverage Over Networks: Carat’s Ray

LONDON — The emerging plethora of TV viewer data being pumped out by third-party agencies and new measurement models is giving ad agencies and their clients a leg-up when it comes to negotiating the buying of TV ad spots, says one agency boss. “Because of that data warehouse you’re starting ...

image
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

So-called “programmatic” software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG’s Magna Global intelligence unit. That is 52% more ...

image
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy

COLOGNE — As media platforms and the processes behind them converge, old definitions of each appear to fall away and become meaningless. That, at least, goes for advertising groups that are getting excited about defining the internet in TV’s likeness. “I think ‘digital media’ maybe a ...

image
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston

COLOGNE — Video advertising technology platforms are helping advertisers and agencies on the road to buying online video and television ads in a single process – but don’t expect that process to be widespread in the immediate future. “TV is still very dominant,” agency ad-buying ...

loader