Ovewhelmed by Demand for Live Inauguration Views, CNN.com Puts “Overflow” Visitors in a “Waiting Room”

By on 01/20/2009 5:12 PM @beet_tv

Cnn.parade.image
Driven by unprecedented demand for live online video of the Inauguration of Barack Obama, CNN.com was forced to limit the number of viewers of its online stream during the speech. 

Some visitors who logged-on during the speech saw a message, explaining that they would be put in a "queue" and provided the stream when available.  Here's the explanation provided to Beet.TV by a CNN.com spokesperson:

"We
built capacity for CNN.com Live to handle well above and beyond what was, to our
knowledge, the most viewed live video event in Internet history. Anticipating
that this would be a high traffic event concentrated in time, we arranged for a
“Waiting Room,” in order to queue people wanting to view as capacity became
available without degrading the experience for CNN.com Live’s users active
sessions. Judging from CNN.com Live’s experience, the Internet at-large
performed pretty well at what’s likely to prove a significant new level of video
throughput: another coming of age event for streaming video online."

According to early data, as of 3:30p
ET today, CNN.com has generated more than 136 million page views, while CNN.com
Live served more than 21.3 million live video streams globally since 6 a.m.,
shattering its all time total daily streaming record set on Election Day with
5.3 million live streams (Source: Omniture SiteCatalyst, global). Additionally,
CNN.com Live estimates it served more than 1.3 million concurrent live streams
during its peak, which occurred immediately prior to President Obama’s inaugural
address (Source: Internal CDN monitoring data).

Update from CNN at 6:00p ET 

As of  6:00p ET today, CNN.com has
generated more than 158.5 million page views, while CNN.com Live served more
than 25 million live streams globally since 6a, shattering its all time total
daily streaming record set on Election Day with 5.3 million live streams.
(Source: Omniture SiteCatalyst, global). Additionally, CNN.com Live estimates it
served more than 1.3 million concurrent live streams during its peak, which
occurred immediately prior to President Obama’s inaugural address. (Source:
Internal CDN monitoring data).

Dan Rayburn Rates the Streaming Sites

Dan Rayburn, the head of Streaming Media and keen observer of streaming video just published his review.  He says that CBS had the best streams.  He complains about the CNN "Waiting Room" in his post.

Update:  Caroline McCarthy over at CNET News has a round-up of Web demand for streaming.

Update:  Here's another round-up by Ashlee Vance at The New York Times.

…and Stacy Higginbotham writes at NewTeeVee that she was so frustrated with trying to watch the Inauguration on line that she fired up the old boob tube. Sounds like "oldteevee" but it works.

1/21 Update: Eric Schonfeld at TechCrunch grumbles about the problems with streaming yesterday.

– Andy Plesser, Executive Producer

Recent Videos
image
Video Ad Platform Videology Aims for Universal Mobile ID

COLOGNE, Germany —  The cookie-less nature of the mobile market is challenging for marketers, but video tech vendors are working closely with partners to overcome those inherent hurdles, said Jana Eisenstein, SVP Global Accounts at video ad platform Videology, in an interview with Ashley J. Swartz, ...

image
Xaxis’ Turbine Differentiated By Data: Grether

COLOGNE — GroupM’s programmatic ad-trading technology division Xaxis reckons its recently-announced Data Management Platform (DMP) – codenamed Turbine – one-ups rivals’, as video advertising booms. “We built it from the ground up … it allows us to get data that only ...

image
Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock

COLOGNE — Advertising agencies usually act proactively to seek opportunities for their advertiser clients. But, in some parts of the world, advertisers may be dipping toes in programmatic trading waters unilaterally. “We’re still yet to see a lot of the actual agencies grab hold of ...

image
Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins

COLOGNE — TV ads may need to be re-cut in half before they are simply shovelled in to mobile apps, says one executive working at the sharp end. “The idea of putting a 30-second TV spot as a pre-roll or a CPV video in mobile is dying,” says app advertising group Supersonic’s European MD ...

image
TV, Online Video Collision Accelerating: Brightcove’s Gaydon

AMSTERDAM — TV and online video are colliding – and the result will benefit both sides, according to an exec at the epicenter. “We’re starting to see the convergence between the digital landscape and broadcast gather momentum,” video technology platform Brightcove‘s EMEA media ...

image
TV Is Becoming Online Video: Adobe’s Allison

AMSTERDAM — All of traditional television is ready to be delivered using the same mechanisms as online video, says Adobe’s video spokesperson. “IPTV continues to grow all the time,” Adobe Primetime evangelism senior manager Steve Allison tells Beet.TV in this video interview recorded ...

image
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk

COLOGNE — Advertisers expect an extension of quotas governing television content to soon encompass online video, dampening digital advertising prospects. “There will be a big change in the video landscape in China in the coming months,” Xaxis Asia-Pacific MD Michel de Rijk told Beet.TV in ...

image
Carat’s Rhind Welcomes Better Video Segmenting

COLOGNE– Bigger scale and smaller segments are helping entice advertisers in to the online video space, says media planning agency Carat. In this video interview with Beet.TV at DMEXCO, global chief digital officer Anthony Rhind welcomes moves by big platforms to satisfy buyers’ wishes for more ...

image
Programmatic Video Ads Set for Big Growth in Europe, AOL’s International Chief Explains

COLOGNE – Programmatic video advertising around video on demand, which encompasses some 50 percent of the UK market today, will grow in Europe to some 75% in the months ahead, says Graham Moysey, Head of AOL International, in this interview with Beet.TV He shares observations on the various market ...

image
JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative

COLOGNE — Digital creative is on the cusp of a transition that will be driven by data and new forms of distribution, says Jeff Benjamin, Former Chief Creative Officer at JWT North America,  in an interview with Beet.TV about the future of video. “There is a theme of data-driven creativity with ...

image
Growing Demand For Video Quality Tests Networks: Akamai’s Michel

AMSTERDAM — Networks are going to have to get smarter in the future if they are going to cope with booming demand for high-quality video, says network technology group Akamai. “Demands of audiences are going to increase, expecting broadcast-levels of quality,” Akamai product marketing ...

image
Investment Banker Terence Kawaja: M&A in Digital Space to Quicken with Strategic Investors

COLOGNE –  The pace of M&A in the adtech sector will heat up in the months ahead with the entrance of big, new strategic investors, says Terence Kawaja, CEO and Founder of the New York-based boutique LUMA Partners. We interviewed him last week at the DMEXCO show where he delivered a speech on the ...

loader