Video search works, particularly around professionally-produced content. Suranga Chandratillake, CEO of Blinkx, the London/San Francisco-based video search engine, told TechCrunch’s Erick Schonfeld in this segment from the Beet.TV Online Video Roundtable that his company is serving ads on 80-90 percent of professionally produced content and on 10-20 percent on user-generated content. The ads are both display and in-stream.
Here is Erick’s report on the company’s most recent earnings. Revenue is rising substantially, he finds.
While display advertising is down, video search is a growing and viable business, Suranga says.
— Andy Plesser, Executive Producer