Video Search Monetization Works: Blinkx CEO Claims

Video search works, particularly around professionally-produced content.  Suranga Chandratillake, CEO of  Blinkx, the London/San Francisco-based video search engine, told TechCrunch's Erick Schonfeld in this segment from the Beet.TV Online Video Roundtable that his company is serving ads on 80-90 percent of professionally produced content and on 10-20 percent on user-generated content.  The ads are both display and in-stream.

Here is Erick's report on the company's most recent earnings.  Revenue is rising substantially, he finds.

While display advertising is down, video search is a growing and viable business, Suranga says.

-- Andy Plesser, Executive Producer