Obama Victory Creates Historic Global Demand for Web Content

By on 11/05/2008 7:11 AM @beet_tv

Akamai_2_5

As the world watched the U.S. campaign coverage and the Obama victory speech on computers seven hours ago, demand for news content hit a historic record, according to data from Akamai, the Cambridge, Massachusetts provider of global web content distribution for CNN, NBC, the BBC, Reuters and many others others.

Akamai registered a
record 8.5 million "global visitors per minute" at 11:00 P.M EST last night.  The previous record
of 7.2 million was set in June 2006 for the World Cup, company data shows.  8:30 a.m. update: Here’s statement provided to Beet.TV by an Akamai spokesperson:

"We believe the information that is
communicated by this Net Usage Index for News is an important
measurement tool for showing the Internet’s pervasive role in our day-to-day
lives.  Yesterday’s Election Night coverage generated the highest peak in
global Web traffic — to a collective set of leading online news sites
– that we have seen since launching the index in August of 2005.  We
expect Web traffic levels to also be high today as people continue to follow
this historic event."

Meanwhile at CNN.com, traffic broke records too.  Here’s a statement
from a CNN spokesperson emailed to Beet.TV earlier this morning:

"On Election Day,
CNN.com attracted more than 27 million unique visitors – the highest in the
site’s history. Further, CNN.com Live – the Internet’s only live, multi-stream
video news service – broke all previous records serving an impressive 4.9
million live streams, nearly tripling its previous traffic record. CNN.com also
generated more than 276 million page views and served an additional 6.7 million
on-demand video streams on Nov. 4."

Yesterday afternoon, I interviewed CNN.com’s Susan Grant about the record traffic. While I was in the CNN newsroom, I interviewed special correspondent Soledad O’Brien

2:36 p.m. update: Msnbc.com received over 20 million unique visitors, nearly 250 million page views, and served 9 million video streams on election day, shattering site records, the company just announced.

Andy Plesser, Executive Producer

More Beet.TV Election Coverage:

CNN’s Soledad O’Brien Talks About Exit Polls and This Digital Election

Major Media Networks Provide Mobile Election Video, Services

NBC Has Giant Viewing Party at Rockefeller Center Tonight

Exclusive: Traffic Spikes 400% on Election Day for CNN.com

NBC News Digital Chief: This Is Our First "Two Screen" Election Night

Active Media Streams Soar on Election Day

Recent Videos
image
What Is ‘Premium’ Content Anyway? Ad Execs Discuss

Advertisers and their buyers often say they aspire to advertise only with “premium” publishers. But what does that really mean, and is the notion changing as ad tech evolves around it? Three execs from different parts of the industry debated for Beet.TV… Mindshare’s New York digital ...

image
Ad Groups Look To Reimagine TV On Mobile Screens

Media agencies know that TV viewing is diminishing – but at least growing consumption of video on alternative screens gives them a shot at dreaming up a new kind of moving-pictures advertising stronghold in mobile media. “People are not sitting in front of the television like they used ...

image
Holiday Video Shortage Will Spur Out-Stream Video Ads: Xaxis’ Warner

A new kind of video advertising format could pick up this coming holiday season, as ad buyers look beyond usual pre-roll inventory in a market that still suffers from supply problems. So-called “out-stream” video ads, as introduced by Ebuzzing and Teads, don’t play in video windows before ...

image
Quality Is Key For Branded Content: News Corp’s Chopra

Brands can win an audience for articles and videos they made, even in newspaper websites – if their material is worth consuming, according to a news group executive. Asked why users would consume content made by brands in vehicles designed to convey the news of the day, News Corp SVP and video head ...

image
Slate Sees Videos on All Its Pages

Web magazine Slate says it can make up for a lack of opportunities for its video advertisers by turning every text article in to a video ad opportunity. Sales VP Anthony DeMaio tells Beet.TV in this video that the title recently enlisted French ad tech firm Teads, whose technology inserts auto-playing ...

image
Research: Video Topics Affect Ad Performance, Innovid Finds

The best kind of video to put an pre-roll ad for cars is in, well, videos about cars. But the context that drives video ad engagement is not always so clear-cut. Video ad tech vendor Innovid’s just-published research in to the topic shows that, whilst auto ads placed against auto videos yielded a 40% ...

image
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert

To succeed in a cross-device world, advertisers should develop personalized experiences for each screen with messages tailored to the device and, when possible, to the consumer, says Michael Lampert, Managing Partner and Group Digital Director at MediaCom in an interview with Beet.TV. That kind of ...

518370723_c_600_400
Content Marketing Needs Better Metrics, Rigorous Distribution, MEC’S LaVecchia

Content marketing is on the cusp of breaking through, and needs a few best practices in place to become a powerful marketing tactic, says  Gian LaVecchia, Managing Partner, Digital Content Marketing at MEC, in an interview with Beet.TV. Linking strong storytelling, with metrics and distribution is vital, he ...

image
Radio’s Cumulus Upping Video Strategy In 2015

US radio network Cumulus Media may be best known for its on-air content. But, if JT Batson has his way, the group will soon also be profiting from on-line multimedia presentations. The company’s chief revenue officer tells Beet.TV about plans for Cumulus’ Nash country music station: ”On ...

Screen Shot 2014-08-18 at 6.55.47 PM
Under News Corp, Storyful Put To Work On Brand Content

It may have started life as a tool for editors to validate user-generated content for editorial stories but, following its acquisition by News Corp, Storyful is also being set to work for advertisers’ commercial goals. “We saw a social radar,” News Corp. video SVP Rahul Chopra tells Beet.TV ...

image
BrightRoll Eager For Slice Of Linear TV Ad Business

After signing a deal with Clypd this summer allowing it to buy ad inventory for its clients from TV providers like Cox and DISH, video ad tech vendor BrightRoll reckons it can take a piece of the traditional TV advertising sector. Video is video. whether it’s own on a phone, an iPad, a television set in ...

image
Nielsen: Measuring Consumer Engagement is Key

For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen’s agency solutions EVP  in an interview with Beet.TV. “Parity is a consistent measurement across digital and TV. You need to be able to consider the devices, and you need to be ...

loader