BEET.TV COVERS THE ELECTION TODAY — WE’RE VISITING NEWSROOMS AND LIVE BLOGGING TONIGHT FROM CNN

13-03-01-04-58.jpg
By on 11/04/2008 6:29 AM @beet_tv

**We will be updating this post throughout the day. Keep reading for news on our upcoming interviews and round-ups of the hottest political tech coverage on the web! ***

So it’s Election Day and Kelsey and I will be reporting on the extraordinary day for digital news and online video.  We’re off to NBC News, MSNBC, CNN and CBS today to report on how election coverage will be done by the big networks.  We hope to post our interviews this afternoon.

We’re also be covering MySpace, YouTube and other user-generated sites.

This evening, we will be live blogging and Twittering from the CNN Election Headquarters here in Manhattan. (Actually we’ll be at the CNN Grill, outside the newsroom, with our fellow bloggers.) So, keep tuned to the purple channel for how technology will impact this historic day.

For some updates on live streaming and other innovations this year, check out this post on Silicon Alley Insider by Nicholas Carlson and the "Ultimate Guide to Live Election Coverage" by Liz Gannes at NewTeeVee.

Andy Plesser, Executive Producer

11:29 update: Andy just interviewed NBC VP of Digital Media Mark Lukasiewicz in front of the skating rink in Rockefeller Plaza. In the segment, Lukasiewicz talks about how this will be the first "two-screen election," with viewers tuning in online and on the TV. Afterward, Andy squeezed in another interview with Robert Dembo, NBC News Executive Director. At 1 p.m., Andy will interview Ethan Dreilinger, Director of CBS Mobile News, about mobile election coverage. Look for the interviews later today!

Election news round-up: Below, we’ve compiled a list of some of the best election-technology news on the web. We will continue updating this list throughout the day.

  • Declan McCullagh at CNET News has a piece this morning on where to watch election day results online.He has another story on online betting websites, which are overwhelmingly predicting the race in Obama’s favor, putting his probability of winning at 94 percent.
  • TVNewser has a story on the calling of elections at major news networks.
  • Brian Stelter at The New York Times writes today about the ratings competition between major broadcast news networks CNN, MSNBC, and Fox. Yesterday, he and David Carr wrote a story titled "Campaigns in a Web 2.0 World."
  • Bloggers looking to embed cool election widgets tonight should check out the list compiled by The Huffington Post.
  • "E-Voting’s Biggest Test," by Technology Review’s Kurt Kleiner, covers the problems that could be caused by flawed electronic voting technology.
  • Salon’s blog The Machinist has another round-up of where to watch the election tonight online.
Recent Videos
image
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja

The transformation of television and the emergence  “convergent TV,” will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors. The discussion of addressable TV, and ...

image
New Standards Around Native Units Mean Big Opportunities for Publishers, PubMatic’s McDonald

While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves ...

image
Guardian Labs Mulls Off-Site Branded Content via Programmatic

LONDON — So far, The Guardian division that produces branded content for marketers has published that content only on The Guardian’s own properties. But that could change soon, MD Anna Watkins tells Beet.TV in this video interview. “At the moment, we are looking to confirm one of our first ...

image
Building a Brand Depends on eCommerce, Razorfish’s Denton

The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make the ...

Sarah Wood, Unruly
Unruly Brings “Emotional Programmatic” To US Advertisers

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly Media, is helping brands understand. “What are the drivers of shareability?,” she says. “Some people think ...

image
Programmatic Audio Ads Get ‘100% Attention': Xaxis’ Bidon

LONDON — So far, the discussion of so-called “programmatic”, automated digital advertising trading has centered on online display and video advertising. But what about advertising in content that no-one can see? Last month, GroupM’s Xaxis programmatic unit announced Xaxis Audio, a ...

image
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski

If a tree falls in a forest and no-one was around to hear it, did it really make a sound? Many advertisers have asked themselves that question in years gone by, unable to know whether their analog media spend really made a difference. But digital ads that lead to digital actions mean attribution can ...

image
Teads Touts ‘Outstream’ Video Units for Mobile: Le Monde and Forbes Have Integration

Teads, the adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest ...

image
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times...

LONDON — Back in March, The Guardian and four other UK publishers with global ambitions announced they were forming the Pangea Alliance, a shared scheme to pool first-party ad data for ad buyers to target their combined 110 million users in a “programmatic”, or automated fashion. In ...

image
WorldNow Creates Consortium for U.S. TV Stations for Digital Ads

WorldNow, a New York-based online video platform provider for some 400 U.S. local television stations, has announced the formation of a consortium to sell national advertising. At the recent NAB Show in Las Vegas, we spoke with Lou Schwartz, Chief Strategy Officer, about the growing IP-delivered ...

image
OVP ‘Stream Monkey’ Touts Analytics Offering and 4K Streaming

Orlando based-Online video platform Stream Monkey is expanding by offering services to media companies, non-profits and enterprises.  One of its key value propositions is its deep analytics around viewers, says Jason Fuhlbruck, in this interview with Beet.TV.   The analytics suite is powered by Akamai, he ...

image
Technology Informs Cannes’ ‘Creative Nexus': UM’s Cohen

Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity. “Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video ...

loader