Akamai Technologies has landed IAC and Hearst as the first clients for Insight for Publishers, the first product in its new Advertising Decision Solutions line, the company announced Monday. The offering, bolstered by data from the recently acquired acerno, will help advertisers target attractive audience segments.
With the new service, Akamai is diversifying its offerings beyond the crowded CDN market. (Silicon Alley Insider ran an interesting piece in September about the growing competition in the CDN industry.)
Andy interviewed Mike Afergan, Chief Technology Officer and Senior VP for Advertising Decision Solutions, at last night’s market launch of Insight for Publishers.
"For a large media company like an IAC, or someone else who has many different properties, what we allow them to do is to gather than information from across all their different properties, bring that together, package it in a way relevant to advertisers, and deliver it in real time," he says.
The party took place at the IAC Building in New York, designed by architect Frank Gehry.
—Kelsey Blodget, Associate Producer