Friday, August 08, 2008

MSN's Spectacular Olympics Online Video Streaming Is Powered by Level3 and Limelight

The online coverage of the Olympic Games on MSN is spectacular. 

The Olympics often provide  a showcase innovation, as Business Week's cover story explains. 
For this Olympics, in the digital media realm, a milestone innovation will surely be the entrance of Microsoft's Silverlight.

Earlier today at the Beet.TV studio, we spoke with Eric Schmidt, director of media and advertising evangelism at Microsoft.  He is in New York as one of the key executives managing online Olympics coverage with NBC Universal.

In this first clip, he gives us a demo and tour. 

Nbcolympics_2 This is a watershed moment for Microsoft's Silverlight, the new rich media browser plug-in.  The latest version, 2.0, is what is being used on the Olympics site and it looks spectacular. 

Peter Kafka at the Silicon Alley Insider has some good things to say about the online video Olympics experience

Eric told us the the two prime content delivery networks for MSN streaming are Level3 and Limelight. An in-depth story around the streaming of the Olympics and Microsoft is up on ZDNet/Asia by Victoria Ho.  For more on streaming, check out this post by Dan Rayburn.

Opening ceremonies start at 5:30 EDT today, just online here in the U.S. 

-- Andy Plesser, Executive Producer

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Comments

Any one else notice he's running XP and not Vista?

 

This is going to be the largest live streaming event in the history in terms of number of concurrent live streams over long period of time and potentially in the overall number of viewers. It’s great to see that streaming media technologies have matured and now capable of supporting the event of this magnitude. This is a good indication that many more events of this or similar scale could end up been streamed live and on-demand on the Web. The workflow put together to support this event is quite amazing. From content acquisition in Beijing to transport of multiple video encoded feeds to the US, to ingress into CDN(s), Limelight being the primary and Level 3 a backup, and ultimately delivery to the end-users via new rich internet application (RIA), powered by Microsoft Silverlight. Compliments go out to Jason Suess and Eric Schmidt from Microsoft who have done tremendous job of aligning proper companies and technologies for this event.

 

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