PALO ALTO–With the closing earlier this month of the $8.1 billion acquisition of Navteq, Nokia is set to fully integrate maps into its new content sharing site Ovi. Ovi allows users to store and share multimedia content. 

The mapping element will provide important context for users, says Kamar Shah, head of global head of industry and marketing for Nokia.  We interviewed him at the AlwaysOn conference on Wednesday.

Some observers, including Nancy Goring at Network World, wonder if Ovi can compete with established players.  Perhaps the mapping component will power the online service.

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