With the acceleration of programmatic buying of video, a new ecosystem of buyers and sellers is emerging. Moving beyond open bidding platforms, a number of premium publishers and broadcasters are doing business with brands, agencies and their trading desks on private exchanges, where content and advertising are tightly aligned around shared goals. This will be among the topics which will be explored in a half-day event presented by Videology and hosted by Xaxis. The program will include 12 speakers and small, invited studio audience.
The event is being produced as multiple video segments to be produced and syndicated by Beet.TV. The sessions will be moderated by Andy Plesser and Robert Andrews.
Speaker to include:
- Nicolas Bidon, Managing Director, Xaxis UK
- Andrew Bradford, VP, Client Consulting, Nielsen
- Steve Chester, Head of Industry Programs, IAB UK
- Jana Eisenstein, Director of Global Accounts, Videology
- Tim Gentry, Revenue Director, Guardian News & Media
- Ian Maude, Enders Analysis
- Rhys McLachlan, Head of Global TV Strategy, Videology
- Charlie Muirhead, CEO, Rightster
- Krishan Patel, Director of Digital Media, GroupM
- Caspar Schlickum, MD, EMEA, Xaxis
- Phil Townend, Managing Director, EMEA, Unruly
- Jamie Wilson, MD Northern Europe, Perform Group
Wednesday, November 13
2-5 p.m.
Xaxis London, at GroupM
1 St. Giles High Street
For information, contact info(at)beet.tv
