Beet.TV goes into production this month for its annual “Road to Cannes” preview series. The focus of the series will be largely be around digital and advanced TV. It will explore various elements in the sector including data and analytics, consumption trends and platforms, performance measurement, and the evolving form factor of television advertising.
Interviewees will include programmers, MVPD’s, marketers, media agency buyers and agency creative directors.
Taping will primarily take place in New York on May 17th at the NeueHouse Studios, 110 East 25th Street, NYC. Other interviews will take place through June 11.
The series is sponsored by FreeWheel, a Comcast Company.
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