The Power of Context: Driving Attention to Intention in a Privacy-First Era

a Beet.TV Leadership Series

presented by

Topics covered in this series include:

  • The evolution of how contextual AI advanced; the importance of context in advertising and how it influences consumer behavior; where innovation is enhancing advertising. 
  • How Contextual AI enables brands to tell more relevant and personalized stories to their audiences that are related to their mindset from gaining attention to driving intention.
  • Insights into best practices for leveraging contextual insights throughout advertising campaigns, from planning, strategy to activation.  
  • Understanding how context of movements, trends, and moments shape stronger audience connections  in a dynamic consumer landscape.
  • How Contextual AI’s powers can be leveraged into other channels (CTV and beyond), emphasizing the impact of understanding context across screens and channel.

Production and Distribution

Videos will be produced primarily in Beet.TV’s NYC studio space at NeueHouse, 110 E 25th St. Interview sessions typically are done in less than 20 minutes. Our next upcoming production dates are Thursday, April 25; Thursday, May 9; and Thursday, May 23.

Published videos are 5-8 minutes in length. Videos will be published on Beet.TV, its syndication network and through its social media channels.

To arrange an interview, please contact Katy Charles, Chief of Operations at Beet.TV – katy@beet.tv.