The Industry Has to Come Together to Solve Fragmentation and Friction in TV: Zenith Media’s Vendetti

For Neil Vendetti, president of investment at Zenith Media, solving for fragmentation in TV and video advertising will be the focus of the industry in the years ahead. Talking to Jon Watts, the co-founder and managing partner of MTM London at the Beet Retreat, a half-day Beet.TV event in New York hosted by Publicis Media, […]

 

There’s a Data Arms Race Going on Right Now: Zenith Media’s Hartofilis

Advanced TV has become a buzzword, being used as a bucket term to capture everything changing about the television and streaming industries. Nicholas Hartofilis, evp of national video activation at Zenith Media, has a productive outlook on what he wants to see from the industry in the next decade. “Have [advanced TV] be a complete […]

 

What Marketers Care About Most: Our NewFronts Compilation

In the weeks leading up to this year’s Digital Content NewFronts, we interviewed a number of industry leaders about what matters most: They cited quality storytelling, data and insights, authentic integration, accountability and brand safety. This video is a highlight compilation our several of our conversations. The first three are a related trio of concerns. Quality […]

 

Zenith’s Warren Wants More Focused NewFront Data

It’s kick-off day for the Digital Content NewFronts, the spring season when online publishers emerge to showcase their upcoming content offerings to interested advertisers. As Variety reports: “Digital players such as Hulu, YouTube and Vice are all slated to pitch Madison Avenue power brokers at this year’s slimmed down NewFronts, which kick off April 30 […]

 

More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter

LAS VEGAS – True one-to-one advertising targeting on digital and linear television is being held back by too many competing standards, says the President of VM1, the dedicated Verizon agency within Zenith. “The interoperability of all these different systems and platforms and devices just don’t play nicely together today. But over time it’s definitely where […]