How CTV Is Evolving: XUMO’s Jerrold Son

LOS ANGELES – TV is evolving from a world that is roughly targeted by demographics and roughly measured by panels. It is becoming one that is precision-targed to household and accurately measured by on-box data. In this video interview with Beet.TV, Jerrold Son of ad-supported VOD service XUMO explains how the mechanics of connected TV […]

 
 

Little Things’ Big TV Distribution Deals Include Amazon, Apple TV, Roku

For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households. According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and […]

 
 

Viant’s Xumo Makes Web Publishers TV Programmers via OTT

LAS VEGAS — Many web publishers have made a great business – and a big audience – out of online video. Now, could the last mile may be taking that video to the big screen in the living room? Xumo hopes so. The joint venture between Panasonic and MySpace’s latest owner, Viant, is a software layer for […]