Digital-TV Convergence Realigns Sales Teams, Complicates Execution: WideOrbit’s Hedrick

The biggest pain point for media companies with regard to cross-media campaigns remains execution. “The execution systems for every single media type may be different,” says WideOrbit’s Susie Hedrick. “You have a different ad server for digital versus streaming versus TV. The more that fragments, the more work there is to do on the back […]

 

ECN’s Tietze Surveys The ‘Last Mile’ Of Commercial Scheduling, Delivery

Once the “gorgeous creative asset” also known as a television commercial has been birthed, it still needs to be scheduled and delivered. With more delivery points than ever, technology that’s a half-century old is clogging up the process, says ECN President and CEO Angela Tietze. Representing more than 90% of the country’s top advertisers, ECN […]

 

Transparent Partnerships Will Drive Advanced TV: Schireson’s Scoles

Five years ago, advanced television “wasn’t a thing.” It was just starting to come into existence “and now this is a core piece of many publishers’ product offerings,” says Travis Scoles, a Partner at advertising and marketing data science firm Schireson. Where advanced TV goes in the next five years is one of the topics […]

 

Automation, Standardization Are Technology Drivers At AMC Networks

Television programmers are not only in a race for consumer attention amid a glut of content. They’re also trying to automate their systems to keep pace with the demands of buyers seeking digital and linear convergence. “We’re actually going through a huge change right now on the technology side,” says Robyn Goldman, Relationship Manager, AMC […]

 

At 50% Of Domestic TV Impressions, OpenAP Expecting More Members: Viacom’s Halley

Representing 50% of the domestic television impression supply, the OpenAP audience-targeting consortium has reached critical mass and created a uniform currency around advanced advertising, says Viacom’s John Halley. Phase Two will see more publishers joining OpenAP as it works on ease-of-use and other improvements for media buyers. In this interview with Beet.TV at the recent […]

 

For Client Tech Integrations, It Pays To Be Flexible: WideOrbit’s Swift

SAN FRANCISCO – The complexity of transacting local radio and television has long been a challenge. Now that it’s further complicated by data and digital technology advances, a one-size-fits-all approach just doesn’t cut it, according to Tim Swift, VP of Platform Services at WideOrbit. So although WideOrbit provides the “system of record” for much of […]

 

Local TV Has Power, Relevance In Linear And Digital: WideOrbit’s Offeman

SAN FRANCISCO – When WideOrbit was founded 18 years ago, the television universe was a whole lot simpler yet it was still too complicated at the local level. “There needed to be a solid foundation and system of record across the industry” that WideOrbit set out to create, says the company’s EVP of Engineering, Will […]

 

With FCC Approval, ATSC 3.0 Is ‘Whole New World’ For Broadcasters, Pearl TV’s Schelle

SAN FRANCISCO – Lighthouses will soon be popping up all over the United States, but they won’t have anything to do with nautical navigation. The new facilities will bring to life ATSC 3.0, the Internet-protocol, over-the-air television transmission standard that will give broadcasters new ways of delivering and monetizing content. “Think of this new platform […]