John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

When John Battelle sold Federated Media earlier this year, he kept control of the company’s programmatic publishing SSP which he named sovrn. Sovrn provides programmatic sales operations for many long and mid-tail publishers who want to sell programmatically. The platform is integrated with all the major DSP’s. Walter Knapp, the former COO of Federated, […]