Hulu Will Test New Ad Format Suited To Binge Viewing

As Hulu unveiled a slate of new content offerings at its NewFronts presentation today, the streaming television service said it will beta test a new advertising format called the “binge advertising experience.” The new format will make it possible for marketers to target binge viewers with creative that is situationally relevant to their viewing behavior, […]

 

The Power NBCU’s “Symphony” w/ Apple News, Buzzfeed, Snapchat & Vox, Linda Yaccarino explains

CANNES – NBCUniversal’s Symphony initiative keeps adding new players to its promotional ensemble, wherein all company units pull to together to promote a specific initiative. This year Symphony will benefit from NBCU’s partnerships with the likes of Apple News, BuzzFeed and Snapchat. Therein lies a paradox of sorts, given NBCU’s public bashing of some of […]