Oracle’s Marketing Cloud Aims To Solve Silos, Kathuria Says

What is one of the biggest database software companies doing at an advertising conference? Wandering amongst the brands, agencies and ad-tech vendors at the just-wrapped Advertising Week New York event, Beet.TV found Oracle, the massive seller of data products. Its strategic agency partnerships global head Vik Kathuria explains the logic of the attendance to Beet.TV: “Oracle have a pretty […]

 

Programmatic Video Can Learn from Display, Razorfish’s Kathuria

As programmatic video continues to grow, it can learn lessons from display ads, says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “We learned from display to be smart and focus on quality of the inventory,” he says, adding that the tech tools and the transparency in using them are critical […]

 

Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data

Moving TV dollars to online remains a challenge says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “It’s very hard to find an apples to apples comparison in terms of TV money and where to move it. If you are a TV buyer, you want to scale. To effectively move some […]