WideOrbit Integrates With OpenAP, Seeks Cross-Platform Impression ‘Fluidity’

Having helped its clients leverage the Viacom Vantage advanced targeting product, WideOrbit has expanded the concept to the OpenAP consortium, of which Viacom is a founding member. “What we’re doing with OpenAP is integrating it into our products so you can actually build a rate card against an OpenAP target,” says Ashley Barretto, GM, WO […]

 

Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives

If you’ve ever dressed like a Ninja Turtle or a SpongeBob character, you know what it’s like to be a passionate fan of a television show. Viacom spends a lot of time studying what its fans do online and offline and uses the data to best connect them with brands. “Fans are at the heart […]