Unruly’s Prywes On Video Ad Engagement, Emotional Storytelling

Unruly has been studying what makes people engage with digital content for more than a decade. So the company knows that it’s easier to emotionally connect with parents and that moms shouldn’t get all the attention because dads like to buy lots of stuff. And while there’s lots of attention paid by industry groups to […]

 

Unruly Sells to News Corp, Our Interview with Sarah Wood

London-based Unruly, a social video advertising platform, sold for $176 million dollars, it was announced on Wednesday.  In May in New York, we spoke with co-founder and co-ceo Sarah Wood about the company’s products and growth.  We have republished that video today.

 

Unruly Brings “Emotional Programmatic” To US Advertisers

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly, is helping brands understand. “What are the drivers of shareability?,” she says. “Some people think it’s cats, some people think it’s […]

 

Facebook to Surpass YouTube in Video Consumption: Unruly President Predicts

LAS VEGAS – “Social video” – videos which viewers opt in or opt out of watching – is expanding rapidly, says Richard Kosinski, president of Unruly. The company, which helps brands get their assets watched, tracked and shared across the internet, focuses especially on this category of video. Kosinski says he predicts that 2015 will be the […]