Tremor Video DSP Expanding Alphonso TV Partnership To Canada: CMO Thomas

SAN JUAN, Puerto Rico—Combine a variety of data assets with an in-house creative agency and you have what Tremor Video DSP calls creative video intelligence. “Everybody has data strategies, but we’re going beyond just connecting to a specific consumer and really thinking about what that message is and means in that moment,” says CMO Abbey […]

 

Tremor Video DSP Adds Grapeshot To Its Brand Safety, Anti-Fraud Capabilities

If there’s a way to help clean up the digital media ecosystem—from TAG to ads.txt to DoubleVerify—Tremor Video DSP is a big participant and supporter. Because brand safety tends to be subjective depending on the advertiser, Tremor Video DSP is now relying on Grapeshot’s “contextual intelligence” capabilities, says CEO Lauren Wiener. Tremor Video DSP’s three-point […]

 

Post-Taptica Deal, Tremor Video DSP Expands Data Partnerships

Less than a year into the integration of Tremor Video DSP’s demand-side business with Taptica, what’s now known as Tremor Video DSP is pursuing global expansion with Taptica while increasing partnerships with data providers and supply-side platforms. “It’s been a great nine months or so since then. We really have found some seriously important synergies […]