Mobile Video Nearly Half of Collective Mobile Business

PALM SPRINGS, CA — Online video and mobile video are among the fastest growing categories at multi-screen video ad tech firm Collective Media, with mobile video 50% of the mobile business, says Travis Lusk, VP Inventory at Collective in an interview with Beet.TV. This is an evolution from Collective’s genesis in display ads as the company […]

 

Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk

PALM SPRINGS, CA — The idea that many online video ad views are not really generated by actual viewers has been gathering pace lately. But could it really be that video content makers are defrauding their own system? Video ad tech firm Collective‘s inventory VP Travis Lusk is pointing the finger at freelance videographers hired […]

 

Collective Targets TV Buys via Online Behavior

Data-centric advertising firm Collective recently raised $50 million in equity and debt funding as part of its efforts to grow its cross-screen tools. The company is focused on using set-top box data to help blend TV and digital planning, says Travis Lusk, VP of Inventory at Collective, in an interview with Beet.TV. “We can find out […]