NBCU’s Effik: Data-Driven Targeting Is ‘Married’ To An Enduring Upfront

LAS VEGAS—Even with all the advances being made in targeting television audiences and automating parts of the selling process, the annual ritual known as the Upfront isn’t going away anytime soon. “I think the Upfront’s still going to be very important for at least a few more years if not even beyond, for a very […]