GDPR Reboots Our Pact With Users: Rubicon CTO Kershaw

Europe’s new General Data Protection Regulation sees new requirements for consent placed on the collection and use of EU citizens’ data That would seem to mean a hefty challenge for ad-tech techniques that, in recent years, have grown so fast that users cannot keep up. But Tom Kershaw relishes the challenge. As Rubicon Project’s chief […]

 
 

Header Bidding Changes Everything: Rubicon’s Kershaw

Tom Kershaw is deadly serious about header bidding. Last year, his company felt the pain of the new technology, which allows publishers to entertain multiple simultaneous ad bids for higher yield. Rubicon conceded it had been slow to roll out – an admission that sent its stock tumbling, forcing it to make wide-ranging lay-offs and prompting it […]