Header Bidding Changes Everything: Rubicon’s Kershaw

Tom Kershaw is deadly serious about header bidding. Last year, his company felt the pain of the new technology,¬†which allows publishers to entertain multiple simultaneous ad bids for higher yield. Rubicon conceded¬†it had been slow to roll out – an admission that sent its stock tumbling, forcing it to make wide-ranging lay-offs and prompting it […]