GDPR Reboots Our Pact With Users: Rubicon CTO Kershaw

Europe’s new General Data Protection Regulation sees new requirements for consent placed on the collection and use of EU citizens’ data That would seem to mean a hefty challenge for ad-tech techniques that, in recent years, have grown so fast that users cannot keep up. But Tom Kershaw relishes the challenge. As Rubicon Project’s chief […]

 
 

Header Bidding Changes Everything: Rubicon’s Kershaw

Tom Kershaw is deadly serious about header bidding. Last year, his company felt the pain of the new technology,¬†which allows publishers to entertain multiple simultaneous ad bids for higher yield. Rubicon conceded¬†it had been slow to roll out – an admission that sent its stock tumbling, forcing it to make wide-ranging lay-offs and prompting it […]