OpenX’s Cadogan Pushes Pedal On Video Growth

COLOGNE — It is the world’s largest independent advertising exchange, but a relatie newcomer to the video world. Now OpenX is seeing big growth in moving images. “We started really about a year and a half ago,” says OpenX CEO Tim Cadogan in this video interview with Beet.TV. “We went out to probably 10% of revenue. […]


Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan

It’s easy to forget now but, when credit cards first came on to the scene, they suffered a bad reputation, as poor security measures allowed nefarious clerks and larger-scale operators to clone and defraud accounts. Nowadays, however, credit card fraud is declining year on year. For ad industry types still wringing their hands at ad […]