Kawaja Fears Knee-Jerk Politicians Will Turn Back Clock On Ad Targeting

There can barely have been a moment in time so filled with anxiety over digital advertising techniques as 2018. In the last few years since the advent of “programmatic”, many ad buyers have become used to using customer data from a variety of sources to piece together profiles that can target audiences through networks, wherever […]

 

AI Will Be Huge, But Hidden: Luma’s Kawaja

CANNES — Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain and cognitive technologies? But all these new-wave developments could be set to revolutionise advertising, as well as the other industries they touch. Companies like IBM and Microsoft are pitching their cognitive […]

 

Addressable TV Ads Are ‘Holy Grail’: Videology’s Scott Ferber

COLOGNE — Imagine the highly targeted advertising the web is great at plus the broad reach that only ye olde TV can deliver. Old-fashioned broadcasters have long resisted but are now warming to the idea, says one online video technology boss. “The IP capabilities are so great right now, that makes it easy to focus […]

 

Mega Media Mergers Point to the “Converged TV World of our Future,” Banker Terence Kawaja

The recent flurry of media M&A activities, including the AT&T DirectTV deal, means that the big players are “lining up their assets” in advance of the inevitable convergence of TV and digital  video, says Terence Kawaja, head of LUMA  Partners, a boutique New York investment bank specializing in digital media, in this interview with Beet.TV […]