Online Video Fights TV “Ad Decay,” Tremor Study w/ Nielsen, IAB, Performics

LONDON – The addition of online video to a TV buy can help combat “decay” once the TV ads end, says Alex Macnamara, UK Commercial Director, at Tremor Video in an interview with Beet.TV. Digital video can enhance the reach of a TV campaign both while it’s running and after it’s aired, he says, citing research […]