Most marketers have now been taking advantage of social media networks for several years. By now, everyone knows the medium is both transformational, but also risky. But exactly how risky can social be, and how do brands best respond? News Corp’s Storyful unit, which began by helping publishers validate user-uploaded content for news stories, says it […]
What do you get when you combine the internet’s most-recognised viewability measurement system with one of the biggest content verification agencies? A new framework for fighting profiteering fake news merchants. Moat and News Corp’s Storyful have partnered to form the Open Brand Safety (OBS) initiative, an open-source effort to track web domains and video URLs identified as purveyors […]
Storyful may be best known as a service mixing technology and editors to help news organization verify genuine online video from the fake stuff. But now the outfit, acquired by News Corp in 2013, is also turning its expertise toward brand content. Storyful these days doesn’t just help news orgs – it also helps advertisers and […]
News Corp’s social media news agency Storyful may have started out life validating user-uploaded news content for news publishers. But that doesn’t mean advertisers, too, cannot benefit from the Dublin-born company’s efforts. Two years ago, Storyful opened up the same offering – verifying, validating and licensing user content – for re-use by brands and their agencies. […]
News Service ‘Storyful,’ Acquired by News Corp, is Driving 100 Million Monthly Video Views for Clients
Storyful, the social news verification company that identifies UGC content for many top news organizations, which was recently acquired by News Corp for $25 million, is verifying videos for media partners including the New York Times, the BBC and many others which are serving 100 million monthly views cleared by Storyful, says Mark Little, the […]
Storyful, the Dublin-based start-up that verifies and manages UGC news video for many major news organizations, has been sold to News Corp for $25 million, the company announced today. Earlier this year we spoke with Storyful Executive Editor David Clinch about the business and it’s growing operations. We are republishing that video today.
Having built a business verifying newsworthy amateur video for YouTube and several professional news organizations, Storyful now wants to have uploaders profit from their work as well as properly control their rights. In this video interview, executive editor David Clinch tells Beet.TV the Dublin-based start-up recently introduced features to help users manage the rights for their […]