InMobi’s is Powering Mobile Ads with Data, Stephanie Sarofian

Mobile platform InMobi is betting that the pivotal role phones play for consumers’ lives will help drive use of mobile data too for brands and agencies, says Stephanie Sarofian, Executive Director, Brand and Agency at InMobi in this interview at the Beet.TV executive retreat. The former Digitas ad exec recently joined the mobile data technology company and […]

 

Digitas’ Sarofian: Don’t Let Data Overshadow Creative

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.