‘Context Is King’ For Native Video Advertising

CHICAGO — “Native” advertising gathered a head of steam in 2014 but, with as many definitions as there are people trying the technology, what do some leading ad tech execs think makes the concept tick? “There are a lot of different definitions of ‘native’ advertising,” according to outstream ads technology vendor Teads’ US GM Jim […]

 

KPI Optimization Critical in Video Campaigns

The success of a video campaign can be measured by a range of different metrics and they often vary by the campaign or clients, says Stephanie Mustari, Director of Programmatic Media at Havas, in a panel interview with Elaine Boxer, Director of Industry Initiatives at the IAB “There is always a KPI when we launch a […]