InMobi’s Sarofian: Custom Creative For Mobile Next Frontier

Based on consumer behavior on mobile devices, the next advertising playground will likely lie in custom mobile ads, says Stephanie Sarofian, Executive Director, Brand and Agency at mobile platform InMobi in this interview with Erick Schonfeld, Co-Founder of TouchCast, at the recent Beet.TV executive retreat in Vieques, Puerto Rico. The former Digitas exec and founder of the New Fronts […]