OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta

If you want to know what’s really happening in the evolution of TV ad pricing, ask a man who can see almost every TV ad invoice in America. In this video interview with Beet.TV, Ben Tatta of ad price intelligence provider Standard Media Index says ad buyers are adding OTT channels on to conventional linear […]


Standard Media Index Has Roadmap for Growth As Tatta Joins

A company which crunches the data on 85% of US ad spending in order to help agencies and others better price their business says it wants to roll the same features out to 12 other countries this year. Standard Media Index (SMI) has sight of 85% of all ad agency invoices, piped straight from booking […]


How Virus Will Hit Ad Spending: SMI’s Fennessey

VIA BEETCAM — Fears that COVID-19 will hurt the global media industry are spreading as fast as the coronavirus itself. But which parts of the ecology will suffer most, and how exactly? In this video interview with Beet.TV, James Fennessy, CEO of Standard Media Index (SMI), offers his view. SMI has sight of advertising trends because […]