YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”

LONDON — Bigger isn’t necessarily better. In fact, when it comes to video advertising, smaller screens perform better than big, says YuMe UK Country Manager Paul Lyonette. Having commissioned research via Decipher and IPG Labs, Lyonette tells Beet.TV: “The size of a screen doesn’t necessarily correlate to the effectiveness of the advertising. People will spend as […]

 
 

Adobe Finds Tablets Racing Ahead For Retailers

CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM Brad Rencher. “A lot of people are still lumping smartphones together with tablets, together with […]