UK Addressable TV Dynamic & Growing: GroupM’s Thomas

LONDON – It was the canary in the mineshaft brought to a “shuddering stop”. Now the UK addressable TV market is ready for a new phase of growth, leaving interested parties keener than ever on standardization. That is the sentiment expressed by keen advanced TV watchers like Simon Thomas. In this video interview with Beet.TV […]

 
 

GroupM’s Thomas Frets About Total Video Measurement

LONDON — It’s a fragmented world, and none more so than in a fragmented continent. Advertisers want to be able to reach viewers across the plethora of video screens and services – but their agencies are hard-pressed to measure their impact. That goes doubly so when new services keep popping up which don’t necessarily subscribe […]

 
 

Data Thinking Is Short-Termism: GroupM’s Thomas

LONDON — It’s not so long ago that marketers were getting excited about how their jobs could be fuelled by data, that data was becoming “the new oil” powering their industry. Fast-forward to 2018 and it seems the pendulum is swinging a little bit away from the new dataism. GroupM director of audiences research Simon […]

 
 

TV Remains Strong as Multi-Screens Are Changing the Global Shape of Video Ad Consumption, GroupM

LONDON – As television maintains a fairly consistent 44 percent of global ad spend, according the just-released report by GroupM, digital video consumption across screens in surging in many markets via mobile and desktop with players including Google’s YouTube and Facebook, explains Simon Thomas, Global Director – Audiences Research at GroupM / MEC Global. This growth is […]