GroupM’s Thomas Frets About Total Video Measurement

LONDON — It’s a fragmented world, and none more so than in a fragmented continent. Advertisers want to be able to reach viewers across the plethora of video screens and services – but their agencies are hard-pressed to measure their impact. That goes doubly so when new services keep popping up which don’t necessarily subscribe […]

 
 

Data Thinking Is Short-Termism: GroupM’s Thomas

LONDON — It’s not so long ago that marketers were getting excited about how their jobs could be fuelled by data, that data was becoming “the new oil” powering their industry. Fast-forward to 2018 and it seems the pendulum is swinging a little bit away from the new dataism. GroupM director of audiences research Simon […]

 
 

TV Remains Strong as Multi-Screens Are Changing the Global Shape of Video Ad Consumption, GroupM

LONDON – As television maintains a fairly consistent 44 percent of global ad spend, according the just-released report by GroupM, digital video consumption across screens in surging in many markets via mobile and desktop with players including Google’s YouTube and Facebook, explains Simon Thomas, Global Director – Audiences Research at GroupM / MEC Global. This growth is […]