CBS Wants Data to “Speak to Each Other,” Research Head Subramanyam

Lack of innovation isn’t a problem when it comes to advanced television and cross-screen measurement, because there’s lots of it out there, according to Radha Subramanyam. But the Chief Research & Analytics Officer at CBS wonders about the ultimate goal. “I think there’s a ton of innovation, inventions, a lot of granular data in the […]

 

Showtime Touts Smart TV’s for Rich, Interactive Experience

SAN FRANCISCO –  Showtime sees smart TV’s as powerful platform for immersive, interactive experiences, explains David Preisman, VP for Interactive Television at the premium cable network.  In this interview with Beet.TV, he speaks about the company’s Sho Synch app and its growing popularity.   The app is available on LG sets. We spoke with him […]