Cookieless Web Drives Media Transformation: OMD USA’s Sébastien Hernoux

LAS VEGAS – Alphabet Inc.’s Google this year began to give users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. The technology has underpinned online advertising since the internet was commercialized in the mid-1990s, and buyers and sellers of media are preparing for its disappearance. […]