Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo

CHICAGO – The advertising industry is only just wrapping its head around the necessary and beneficial move from indiscriminate ad targeting to identity-based audience targeting – but now the solutions on offer for the latter already look like splintering. That’s the view of one ad-tech exec who says advertisers may have to accept that what […]

 

Amobee’s Ryanne Laredo: Combatting Covid-19 Misinformation with Industry Partners

VIA BEETCAM– Good information is hard to come by, and in the midst of a global crisis, companies across the media landscape are coming together to ensure that viewers are being presented facts. In a BeetCam chat, Ryanne Laredo, chief customer officer at Amobee, explains an initiative that has mobilized agencies, advertisers and other members […]