Context Fuels Brand Suitability: ZEFR’s Nicol

LONDON — The early-pandemic kerfuffle during which many advertisers blocked news sites from their ad-buying lists using “brand safety” tools seemed to teach the industry one thing – news is actually very safe, but it isn’t necessarily suitable for every brand. That’s why more companies in 2020 are starting to talk, instead, about “brand suitability”. But […]