IBM’s Global iX Unit: 30 Business Design Studios Enlightened By Watson

CANNES – When Canada’s Toronto Raptors basketball organization wanted to revamp the way it drafts players, it was elementary to turn to IBM. That’s because Watson helped the team analyze the social media engagement of potential draftees. Specifically, the Raptors chose IBM iX, a unit that stands for Interactive Experience, has grown from 10 to […]