TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord

Pay-per-performance is an idea that’s gaining traction among buyers and sellers of media who increasingly talk about a “common currency” that helps to unify audience valuations for traditional channels like linear television with newer digital platforms. For station owners like Sinclair Broadcast Group, which covers about 40% of U.S. households, a common currency is significant […]


Sinclair At The Forefront of ATSC 3.0, Addressable TV Ads

Content amalgamation and proliferation seem to be the watchwords at Sinclair and its nearly 200 local television stations. As it prepares to become the first broadcast company in the addressable space, it’s experimenting in Dallas with ATSC 3.0 signals that could usher in the next era of connectivity. To CRO Rob Weisbord, Sinclair’s future road […]